The Awl website chases Starucks around the block.
Posted on March 3rd, 2010, by admin in Uncategorizedhttp://www.theawl.com/2010/03/the-coffee-wars-will-not-end-until-america-is-a-shaking-heap-of-overstimulation
March 2, 2010
The Awl website goes after Starbucks for introducing a bigger iced coffee cup. If youve been to Texas you’ve seen drink cups of every kind that are so big a county could irrigate its farms with contents, whether those contents were frozen Coca Cola, RC Cola or iced tea. Some of the cups are so big they could double as water towers for towns in the Panhandle..
This new size is another opportunity for Starbucks to inflict more fractured Italian on America. The new cup is called the “trenta” which is close to thirty, but if the cup is 32 ounces maybe it should be called the trenta due but with Starbucks you never know. Piadini might be the plural for the Italian word “piadina”, but Starbucks uses it to describe one breskfast sandwich. In Italian two piadina would become due piadine. God knows what Vivanno mean? Was that the Italian translation of Vivan Vance’s name on the Lucy Show.
The Coffee Wars Will Not End Until America Is A Shaking Heap Of Overstimulation
by Maura Johnston posted @9:30 AM if only more baristas were this cheery at 7 amIn hopes of recapturing the "bigger is always better" spirit of the previous decade, Starbucks has reportedly been test-marketing a new cup size that allows customers to guzzle 32 ounces of its iced beverages in one fell swoop. Called the "Trenta," it could provide the caffeine-needy with more than enough caffeine to power through their increasingly stressful days, or at least an hour or two of them. The Trenta is named after a town in southern Italy that sorta rhymes with "Venti". It's being test-marketed in the Phoenix area right now, which unfortunately precludes me from running out to get one. (Too bad — I was hoping to later turn the cup into a hat.) From this photo, the cup looks to be taller and more stout than the Venti while retaining the ever-crucial trait of being able to fit in cars' cup holders: Some have noted that Starbucks is merely trying to catch up to Dunkin' Donuts, which has a 32-ounce "large" size for all its iced coffee beverages, including its super-milky lattes and cloyingly sweet Coolattas. Does this mean that we'll be bombarded with paparazzi photos of starlets clutching Frappucinos that outgirth their femurs?. No*, say anonymous commenters who claim the mantle of "insiders" on Jim Romenesko's Starbucks Gossip. Apparently in a nod to these more serious times, Starbucks will practice some comparative restraint and allow only your basic iced coffees and iced teas to be poured into Trenta cups — no ginormous iced lattes or super-sized Frappucinos will cross the baristas' threshold. The over/under on how long after national roll-out this "no milky, whipped-creamy drinks" edict will last has to be less than two months, right? Especially since the competition is currently flaunting waffle-sausage-egg-and-cheese monstrosities for those people whose inability to decide what to have for breakfast results in them wanting it all. * That's "no" in Italian. House style and all.
The Coffee Wars Will Not End Until America Is A Shaking Heap Of Overstimulation
by Maura Johnston posted @9:30 AM if only more baristas were this cheery at 7 amIn hopes of recapturing the "bigger is always better" spirit of the previous decade, Starbucks has reportedly been test-marketing a new cup size that allows customers to guzzle 32 ounces of its iced beverages in one fell swoop. Called the "Trenta," it could provide the caffeine-needy with more than enough caffeine to power through their increasingly stressful days, or at least an hour or two of them. The Trenta is named after a town in southern Italy that sorta rhymes with "Venti". It's being test-marketed in the Phoenix area right now, which unfortunately precludes me from running out to get one. (Too bad — I was hoping to later turn the cup into a hat.) From this photo, the cup looks to be taller and more stout than the Venti while retaining the ever-crucial trait of being able to fit in cars' cup holders: Some have noted that Starbucks is merely trying to catch up to Dunkin' Donuts, which has a 32-ounce "large" size for all its iced coffee beverages, including its super-milky lattes and cloyingly sweet Coolattas. Does this mean that we'll be bombarded with paparazzi photos of starlets clutching Frappucinos that outgirth their femurs?. No*, say anonymous commenters who claim the mantle of "insiders" on Jim Romenesko's Starbucks Gossip. Apparently in a nod to these more serious times, Starbucks will practice some comparative restraint and allow only your basic iced coffees and iced teas to be poured into Trenta cups — no ginormous iced lattes or super-sized Frappucinos will cross the baristas' threshold. The over/under on how long after national roll-out this "no milky, whipped-creamy drinks" edict will last has to be less than two months, right? Especially since the competition is currently flaunting waffle-sausage-egg-and-cheese monstrosities for those people whose inability to decide what to have for breakfast results in them wanting it all. * That's "no" in Italian. House style and all.
