Running an ice cream store in Cambridge is like running a bar in
Casablanca, or probably any place in the world. Its easy for everyone
to find us and order an ice cream cone or cup of coffee.

This weekend one of our most cherished alumni returned, Brian Fair,
musician. Brian is from Milford Mass., where he was high school
Valedictorian.. He went to Boston University and is best-known as the
vocalist for hardcore band, Shadows Fall, before organizing Overcast.
He began playing guitar and drums in the space rock band Transient.
But what I remember most vividly was his ability to make lots very
good ice cream while doing telephone interviews in English with
Japanese fans and journalists. Brian’s bands were very big in Japan
and he took care of the fan base. “We’re keepin’ it real and looking
forward to getting back to Japan!” Brian was in town while recording
a new album in western Mass. He is living in St. Louis, Missouri. And of course he is Keepin’ It Real.